A recent report by the Organization for Economic Co-operation and Development (OECD) once again provided fodder for the Government-Needs-to-Do-Something-Right-Now crowd. As has become an annual event, this report highlighted the fact that the U.S. ranks a lowly 15th in terms of broadband penetration among OECD countries, at a paltry 23.3 percent.

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For about a decade now there has been a steady drumbeat within the telecom industry. Bundles are good. Bundles reduce churn. Consumers love bundles. Long live the bundle.

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